subconscious associations
- March 24th, 2008
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I logged into my music sharing service to find songs / albums / artists that are similar to Postal Service’s “Such Great Heights”.
I was recommended a delightful song by Architecture in Helsinki – “Souvenirs”. I give it a go, and sure enough, it’s pleasing to the ear… at first. I start to get this sinking feeling that something’s not right, the song seems familiar, but not in a good way.
Yup. Product association. I definitely remember hearing the tune during a Sprint commercial in a movie theatre. I can’t remember the time or the place – but I’m sure it was the song.
Trash. Another perfectly normally good song ruined by an ill association.
I am ever so thankful that U2 keeps it’s songs (mostly) out of commercial placements.